Brand checklist

Identity

• Spell the product RoundTab and the company RoundTab Ltd.
• Use the supplied symbol without stretching, rotating or redrawing it.
• Keep the logo clear of surrounding text and busy imagery.
• Check that the symbol remains recognisable at its displayed size.

Colour and type

• Use paper, ink and gold with clear roles.
• Pair gold backgrounds with dark text.
• Use readable sans-serif type and a clear heading hierarchy.
• Keep text contrast strong and keyboard selection visible.
• Preserve clear error, warning and success messages.

Voice

• Be practical, friendly, calm and straightforward.
• Use British English, natural contractions and concrete verbs.
• Explain one useful thing and give one clear next step.
• Distinguish what the product does from the experience it aims to support.
• Remove unsupported promises, jargon and forced banter.

Imagery

• Put people and hospitality first.
• Use the Lantern Yard examples as references for warmth, texture and composition.
• Keep conceptual screens clearly illustrative.
• Use factual product captures when explaining actual controls or behaviour.
• Do not present fictional venues or generated people as customers.
• Check spelling, sample prices, natural gestures and image crops.

Channel use

• Keep names, profile images and tone consistent across channels.
• Use one main message per post or creative.
• Match the caption’s next step to the actual destination.
• Check mobile crops and text readability.
• Include meaningful alternative text and accurate video captions.
• Use only artwork, photographs, fonts and music with suitable usage rights.