RoundTab / Brand handbookDraft for review
Chapter 01

RoundTab at a glance.

Table ordering for hospitality venues. Guests order in their browser. Your team takes it from there.

The identity

RoundTab horizontal logo

Write RoundTab. Use the supplied logo; leave a quarter of the symbol’s width clear on all sides.

Download the logo kit ↓

Paper. Ink. Gold.

Paper#faf9f5
Ink#292820
Gold#fdcc52

Ink on paper or gold. Paper on ink. Avoid white text on gold.

Inter. Clear and approachable.

Body: Regular 400 · Labels: Medium 500
Headings: Semibold 600 · Campaign lines: Bold 700

Use sentence case, short paragraphs and generous space.

Type sizes and visual examples →

How we sound

Practical. Friendly. Calm. Straightforward.

“Good company. Another round. Guests order from their table, and your team takes it from there.”

Explain one useful thing. Offer one clear next step.

Voice and reusable copy →
Illustration of friends and a server at the fictional Lantern Yard
Illustrative concept · Sample venue

Put hospitality first.

Use the original warm editorial scenes for atmosphere. Keep factual product demonstrations clear and accurate.

Keep new headline text and logos editable. Use the supplied artwork with the same RoundTab logo.

Open the illustrated post template →

Start with a layout.