# Brand checklist

## Identity

- Spell the product **RoundTab** and the company **RoundTab Ltd**.
- Use the supplied symbol without stretching, rotating or redrawing it.
- Keep the logo clear of surrounding text and busy imagery.
- Check that the symbol remains recognisable at its displayed size.

## Colour and type

- Use paper, ink and gold with clear roles.
- Pair gold backgrounds with dark text.
- Use readable sans-serif type and a clear heading hierarchy.
- Keep text contrast strong and keyboard selection visible.
- Preserve clear error, warning and success messages.

## Voice

- Be practical, friendly, calm and straightforward.
- Use British English, natural contractions and concrete verbs.
- Explain one useful thing and give one clear next step.
- Distinguish what the product does from the experience it aims to support.
- Remove unsupported promises, jargon and forced banter.

## Imagery

- Put people and hospitality first.
- Use the Lantern Yard examples as references for warmth, texture and composition.
- Keep conceptual screens clearly illustrative.
- Use factual product captures when explaining actual controls or behaviour.
- Do not present fictional venues or generated people as customers.
- Check spelling, sample prices, natural gestures and image crops.

## Channel use

- Keep names, profile images and tone consistent across channels.
- Use one main message per post or creative.
- Match the caption’s next step to the actual destination.
- Check mobile crops and text readability.
- Include meaningful alternative text and accurate video captions.
- Use only artwork, photographs, fonts and music with suitable usage rights.